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　　Zhejiang Online November 23rd (Zhejiang Online reporter Zeng Fuquan correspondent Zhou Wei)"Top Ten Academic Progress of Zhejiang University in 2016" was awarded on the afternoon of 23rd. Zhejiang University departments, research institutes of science and technology, members of the academic committee of Zhejiang University and peer experts recommended 23 candidate projects, and 10 award-winning projects were selected by experts of the academic committee of Zhejiang University. From profound and complicated quantum calculation to extraordinary life activities; From the roadbed of the high-speed rail to the aroma of mustard tuber on the dining table: the unremitting exploration of natural mysteries by scientific and technological workers and the emerging innovative achievements have changed our understanding of the world and our lives.

　　Let’s count these new discoveries and "black technology" born in Zhejiang University.

　　Wanghaohua team

　　A new breakthrough in quantum computing—

　　Wang Haohua, Department of Quantum Computing and Quantum Simulation Physics Based on Superconducting Devices

　　Quantum simulators can be used to study complex quantum systems that classical computers can’t do. The research team and collaborators of the Department of Physics used the integrated solid-state system to simulate the fractional statistical behavior of any quantum in Kitaev model, which is of great significance for realizing topological quantum operation in solid-state devices.

　　Uncover the mystery of "ball lightning"-

　　Wu Huichun, Department of Relativistic Microwave Theory Physics of Spherical Lightning

　　Spherical lightning is an unsolved mystery that has puzzled the scientific community for more than 200 years. Professor Wu Huichun put forward the first quantitative theory to describe the formation of spherical lightning, which has gained wide attention and more recognition because it successfully explained most characteristics of spherical lightning.

　　Xing Huabin (first from left)

　　"Brothers and brothers" are no longer inseparable-

　　Separation of acetylene and ethylene by ion hybrid porous materials Xing Huabin, School of Chemical Engineering and Biological Engineering

　　The technical level and scale of ethylene production marks the development level of a country’s petrochemical industry. The efficient separation of acetylene and ethylene is a long-term major technical challenge for the petrochemical industry. Professor Xing Huabin’s research team published a paper in Science magazine, and put forward a new method for separating acetylene and ethylene with ion hybrid porous materials for the first time, which made a major breakthrough in the field of gas adsorption separation technology.

　　soft magnetic material

　　Break the monopoly of foreign soft magnetic materials-

　　High-performance metallic magnetic materials and key preparation technologies The School of Materials Science and Engineering is rigorous.

　　The team led by Professor Yan put forward original ideas, invented a series of low-power high-performance soft magnetic composite materials and low-cost high-performance permanent magnet materials and key preparation technologies, realized large-scale production and wide application, and promoted the development of related industries.

　　Make the foundation of China high-speed rail more stable-

　　Innovative test device and key construction technology of high-speed railway

　　The settlement of high-speed railway during operation reduces the track smoothness and directly affects the safety of train operation. Full-scale dynamic test device for high-speed railway subgrade is an irreplaceable experimental research means to reveal the mechanism and development law of line settlement, and to develop effective control and repair technologies. It is a major technological breakthrough in the study of long-term service performance of high-speed railway subgrade.

　　Advances in wireless communication—

　　Ultra-fast terahertz wireless communication information and electronic engineering college Yu Xianbin

　　Terahertz is an international frontier technology to solve the problem of the surge of wireless communication data. By overcoming the technical difficulties such as weak high-speed terahertz signal, very sensitive to phase noise and difficult to compensate, the project took the lead in realizing the recording transmission rate of 160G bits per second with a single antenna in the world, revealing the ultra-fast wireless communication potential of terahertz for the first time.

　　Why is mustard tuber so fragrant-

　　Asymmetric evolution and trait selection of vegetable polyploid subgenomes Zhang Mingfang, College of Agriculture and Biotechnology

　　The high-quality genome map of allotetraploid mustard tuber reveals that the differential expression and asymmetric evolution of polyploid subgenomic homologous genes promote the genetic mechanism of selection of quality traits such as glucosinolates and oils.

　　Where is the brain switch of fear—

　　Different subtypes of GABAergic neurons in dorsolateral tegmental GABA bidirectional regulate odor-induced congenital fear. Duan Shumin, Medical College.

　　For the first time, Academician Duan Shumin’s team discovered a core pathway in the brain involved in regulating the innate fear induced by olfactory smell, which provided a new idea for analyzing the neural circuit mechanism of emotions and treating anxiety and sleep disorders caused by abnormal fear.

　　Zhu Yongqun (first from left)

　　The Charm of Gene Editing "Magic Scissors"

　　Study on the mechanism of new anti-CRISPR protein inhibiting gene editing enzyme molecules Zhu Yongqun, Institute of Life Sciences

　　Zhu Yongqun’s research group revealed for the first time in the world the functional mechanism of the new anti-CRISPR protein inhibiting the "magic scissors" molecule in the gene editing tool, which not only showed people the wonderful biological phenomena in the long-term struggle between bacteria and bacteriophages and the process of co-evolution, but also provided important enlightenment for people to safely apply the CRISPR-Cas gene editing system.

　　Gloomily, Wen zai-

　　Wang Yun Road, China Lizang Humanities College

　　The Wang Yun Road team is conducting a comprehensive investigation, classification, collation and research on the literature of etiquette in past dynasties, and on this basis, exploring an effective path from traditional etiquette theory to contemporary etiquette practice. The goal is to compile a collection of Chinese Ritual Literature, and the first batch of eighteen volumes of Chinese Ritual Collection have been published one after another.

According to the website of VOA Radio, on August 31st, local time, Biden’s government again postponed the announcement of imposing high tariffs on electric cars, batteries, semiconductors and solar cells made in China, and said that it would announce the final decision in the next few days.

A spokesperson for the Office of the US Trade Representative said that the agency is "continuing to make a final decision on the proposed changes (tariffs) regarding the tariffs imposed by then President Donald Trump on China goods in 2018 and 2019".

Postpone again

In May, US President Biden announced that he would raise the tariffs on electric vehicles in China to 100%, on semiconductors and solar cells to 50%, and impose 25% tariffs on lithium-ion batteries and key minerals, steel and aluminum, port cranes and syringes. These new tariffs were originally scheduled to take effect on August 1. However, the Office of the US Trade Representative said that it needed more time to study more than 1,100 public opinions from the industry. The US government postponed the implementation of this decision on July 30. However, according to the announcement on August 31, local time, the tariff increase was further postponed.

"In response to the Section 301 investigation of China’s behaviors, policies and practices related to technology transfer, intellectual property rights and innovation, the Office of the US Trade Representative continues to make the final decision on the proposed revision actions." A spokesman for the agency said in a statement, "As the office of the US Trade Representative continues this work, we expect to announce the final decision in the next few days."

US President Joe Biden announced at the end of July that he would not stand for election. Since Vice President Kamala Harris became the Democratic presidential candidate, whether to lower tariffs will become the first major trade decision made by the current US government.

The elimination of tariffs may lead to criticism from Republicans, who believe that Harris took a more moderate stance on China’s trade during the campaign, while Trump had previously vowed to impose tariffs of up to 60% on China’s imports. But many industries and some members of Congress are worried about rising costs.

Battery manufacturers of electric vehicles, including Ford Motor Company, urged the Office of the US Trade Representative to reduce the 25% tariff on graphite used as battery anode, because they are still too dependent on China for supply. The relevant port operators said that the cost of the China crane contract they signed will increase, and there is no manufacturer of large port cranes in the United States.

At the same time, many American companies demand to reduce tariffs and expand the scope of exemption. A U.S. official said in Beijing that they expected the Biden-Harris administration to implement the clearly communicated tariff intention.

Harm of tariff on industry

In fact, industry authorities are most aware of the dangers of tariffs. Per Ansgar, chief financial officer of Polestar, a Swedish electric vehicle manufacturer, recently said that the import tariffs imposed by the European Union and the United States on Chinese-made electric vehicles would harm the interests of European companies.

The United States, the European Union and Canada recently imposed high tariffs on Chinese-made cars, prompting many automakers to speed up their plans to transfer some of their production to other countries. Per Ansgar told analysts in a conference call related to the second quarter report last Thursday that he attended a meeting with the European Commission that day to discuss tariff issues.

Ansgar does not think that the commission will protect European industries by imposing tariffs, which may harm European companies that invest in technology and create jobs in Europe. Ansgar said: "Of course, it will be better for Polestar and European industry if the tariff increase is small or even not."

The relevant person in charge of the European Automobile Parts Manufacturing Association (CLEPA) said that imposing any tariff on electric vehicles exported from China to Europe may have a negative impact on European companies. Adding tariffs may not only affect the final sales of electric vehicles, but also affect the entire supply chain, including the production and supply of auto parts. Although the European Union is more cautious than the United States in its attitude towards electric vehicles in China, even a small tariff adjustment may put pressure on the auto parts industry, especially in supply chain management and cost control.

Source: Zhejiang Trade Promotion is comprehensively organized from Sina Finance, brokerage China, and reference news.

Special feature of 1905 film network At the end of 2021, movies, with dialogues and scenes with Shanghai characteristics, were numerous. The fireworks displayed in this "Friends in Shanghai" are impressive.

　

Recently, some media reported that the film sequel may not be filmed in Shanghai. Some netizens are worried about whether the story can maintain its original charm if it is filmed elsewhere. Then, is it a knowledge between the theme of the movie story and the temperament of the city?

As we all know, different cities and regions have their own characteristics in terms of cultural heritage, architectural style and natural scenery. When the temperament of the framing city matches the content of the story, it will invisibly add points to the overall texture of the film.

　

North, Guangzhou and Shenzhen: a training ground for love and dreams

　

As a first-tier city in China, a large number of social resources and more job opportunities gather in the north, Guangzhou and Shenzhen, attracting countless young people to struggle here. This is a training ground for love and dreams, leaving too many people in memories of youth.

　

Love and dreams are two eternal themes in history of film. Domestic films with this as the main story focus on these cities and people living here.

　

Besides Love Myth, love in disguise and other romantic films have also been filmed in Shanghai. In real life, the Bund, Wu Kang Road and other scenes suitable for dating couples also appear on the big screen.

　

Shanghai Normal University was also the location of two youth romance films. Once filmed near the Oriental Pearl, it has made 403 million yuan at the box office.

　

As a political and cultural center, Beijing is rich in film and television cultural resources. The 798 Art District, a new landmark of urban culture, was once the location of such explosive romantic films as "The Story of the Moon". In addition, Mei Lanfang Memorial Hall, Tanzhe Temple, Sanlitun Taikooli, Gubei Water Town and other places have also become common filming locations.

Inspirational films based on the three founders of New Oriental are mainly filmed in Beijing. After three college entrance examinations, Yu Minhong finally entered the school gate of Peking University, where he realized his life value.

After his story was put on the big screen, it made a box office of 540 million yuan, ranking seventh in the annual box office list of China mainland film market in 2013.

As the vanguard of reform and opening up, Shenzhen has carved its struggle and dreams into the history of urban development. During the Spring Festival in 2022, many scenes were actually shot in Huaqiang North, which is called "the first street of China electronics".

　

In the past, the first place where many people came to Shenzhen was Huaqiang North. Here, countless young people like Jing Hao, the hero of the film, have realized their life dreams through hard work and struggle.

Guangzhou, which is adjacent to Shenzhen, has also become a location for many large films. The scene of climbing the outer wall of a skyscraper with bare hands to grab a wedding was taken at the Hejing International Finance Plaza (IFP) in Huaxia Road, Zhujiang New Town.

　

In the future, I believe there will be more high-quality film and television dramas filmed in the north, Guangzhou and Shenzhen to meet the audience. Landmark buildings located all over the city will still appear in all kinds of film and television works with high frequency.

Sichuan, Chongqing and Yunnan: the birthplace of magical realism

With the cableway flying over the Yangtze River, the light rail passing through the building and the maze-like overpass, Chongqing is a city between magic and reality. Staggered time and space and stacked scenes have also become the darling of many directors’ shots.

　

In 2006, a film shot here with magical realism was released. In addition to behind-the-scenes investment in making a film, which is talked about by people with small and broad things, the film also seems to be the image spokesperson of this mountain city.

　

Since then, Chongqing has become the new darling of domestic film location. ,,, and many other explosive TV dramas were born here.

　

Among them, A Writer’s Odyssey, who was released in the Spring Festival in 2020 and broke the box office by 1 billion yuan, tells a story of shuttling between the real world and the second world. The magical color released by the film fills the big screen.

　

As the origin of Bashu culture, Sichuan is also favored by many movies. The realistic film scheduled for the Dragon Boat Festival in 2022 is the third film shot by the director in Sichuan.

The main location of this film is Mianyang and Nanchong in western Sichuan. From the content introduction, the film story also has a certain magical color.

　

　

Guizhou, which is close to Sichuan, is as magical as Chongqing. There are both Xijiang Qianhu Miao Village, which is full of animation and painting style, and Qianchun Interchange, which needs navigation in order not to get lost. Guizhou, dubbed the Bridge Museum, seems to be more favored by local directors.

　

Directed,,, were shot in the director’s hometown of Kaili, Guizhou. Both films are full of magical realism. When the regional characteristics are organically combined with the story, the film also has its own "taste".　

　

Qingning Gansu and Shaanxi: a cornucopia of western masterpieces

The vast northwest region, rough and primitive natural scenery, is highly recognizable. This has also become a cornucopia of masterpieces of western themes.

　

From the movie to the movie, the local customs of the western part of China appear on the big screen frequently, which is full of visual expression tension.

Among them, "Hoh Xil" is called "a film about faith and life", and the crew once went deep into the no-man’s land in Hoh Xil, Qinghai. In 2019, the National Day file was released, and it was also shot at the Xuefeng in Gangshika, Qinghai.

Released at the end of 2020, the "Fairy Lake" in Wei Yihang’s dream is Dachaidan Emerald Lake in Qinghai.

　

The western studio of Zhenbeibao in Yinchuan, Ningxia, has produced classic Chinese films such as A Chinese Odyssey.

Among them, the box office of the re-release in 2014 reached 186 million yuan, which is enough to witness the audience’s love for the film. Many scenes about this film in the western studio of Zhenbeibao have also been preserved so far for tourists to take pictures as a souvenir.

　

Since the late 1970s, Gansu has attracted many film crews to come to Gansu with its unique scenery of the Loess Plateau and the boundless Gobi, and made many films.

The reason why the crew chose the location is not only the matching degree between the urban temperament and the theme of the story, but also the soundness of the relevant supporting facilities, which is also one of the key considerations. Of course, no matter where you shoot, the word-of-mouth of the film will eventually return to the content itself.

　　The original Expo center created by Puyuan Sweater Innovation Park. Our reporter Li Zheshe

　　Corner of Puyuan Sweater Innovation Park. Our reporter Li Zheshe

　　The car stopper operates an integrated seamless machine in the intelligent weaving workshop. Our reporter Li Zheshe

　　Reading tips

　　Not long ago, the United States imposed new tariff measures on Chinese exports, including the textile industry. As an "ancient" traditional industry, the profit margin of textile industry is limited. Does the increase of tariffs have a great impact on enterprises? In Zhejiang Jiaxing Puyuan Sweater Innovation Park, a number of foreign trade enterprises not only solved the risks caused by tariff increase, but also gained more customers and orders by enhancing product competitiveness, expanding new global markets and improving their service capabilities to customers. Please follow the Economic Daily reporter into Puyuan Sweater Innovation Park to find out.

　　On the morning of September 8, there was a long queue in front of the omelet window of the cafeteria in the hotel of the town industrial park, among which there were many businessmen who spoke Japanese and Korean. Puyuan Town, a famous town of woolen sweaters in China, located in Jiaxing, Zhejiang Province, ushered in the purchasing season of woolen sweaters early.

　　A "small goal" of 100 million yuan

　　Products are competitive, and there is no business to do.

　　"My goal is at least 100 million!" Liang Wenmei is not Wang Jianlin. Four years ago, she just received her first foreign trade order — — 500 sweaters. For two years before, her foreign trade company didn’t make a penny. But in Liang Wenmei’s eyes, the company’s annual turnover reaches 100 million yuan, which is only a small goal.

　　More than 20 years ago, Liang Wenmei and Su Mingyuan, who just got married, left their hometown in Sichuan for Guangzhou with 300 yuan money, and began to struggle. They have knitted sweaters in factories, played with looms in rented houses and opened stalls in wholesale markets.

　　In 2005, Liang Wenmei was keenly aware that a group of customers suddenly appeared in the Guangzhou market. They spoke the same accent and picked up an amazing number of goods. After several inquiries, Liang Wenmei first heard the name of "Puyuan", a small town in Zhejiang. She immediately decided to leave the old market Guangzhou and go to the new market Puyuan to make a breakthrough in the world.

　　After opening a store in Puyuan for several years, Liang Wenmei, who loves tossing, has a new idea — — I want to do global business and sell sweaters to foreign countries. In 2013, Liang Wenmei took out all her possessions and established Zhejiang Kangying Clothing Co., Ltd., which specializes in foreign trade business.

　　However, Liang Wenmei, who has no foreign trade experience, has been drinking the northwest wind for two years.

　　The turnaround occurred in 2015. "I want to thank my first customer, who taught me how to do foreign trade business." At the Canton Fair that year, Liang Wenmei received the first order from Canada, 500 sweaters, amounting to more than 20,000 yuan. Liang Wenmei, who used to be a self-employed, didn’t know what a proforma invoice was and had never seen any formal forms. "I quickly save every email and every form sent by Canadian customers, and learn according to the appearance. This is how business is learned." Liang Wenmei said.

　　Soon, Liang Wenmei made her business in America. "In 2015, I received an order from American TJX company, which was also 500 pieces. This is a big brand. Later, we cooperated more and more. Now they give me large orders of more than 100,000 pieces a year, and the volume will definitely continue to increase in the future. " Liang Wenmei told reporters that since then, she has done more and more business with American customers. In the company’s turnover of 16 million yuan last year, American orders accounted for 60%.

　　When the reporter asked if he was worried about the customer’s stability and profit prospects in the face of the tariff increase, the hearty Liang Wenmei said loudly: "It doesn’t matter much to me to increase taxes, and I’m not worried. First of all, my products are unique in style, and I spend a lot of money on style development every year. It is difficult for Southeast Asian countries to make these styles, and American customers can’t change suppliers. "

　　It is precisely because her products do not follow the homogenization route and have strong competitiveness that Liang Wenmei has a strong voice when negotiating with customers. "Why don’t I worry? The second point is because all my foreign trade orders are based on ‘ FOB ’ Make a deal. In other words, I only need to send the goods to the port in Shanghai to complete the task. Prices such as freight and customs duties outside Shanghai port have nothing to do with me. " Liang Wenmei said.

　　So, who will bear the new tariff cost? Will American merchants reduce their orders for the coming year because of lower profits? "They had to raise prices, and finally American consumers bought the bill for tariffs." Liang Wenmei told reporters that her American customers have not only lost one, but also added a lot. In the first half of this year, her company even achieved an impressive performance of 80% year-on-year.

　　On August 13th, at the clothing exhibition in Las Vegas, Liang Wenmei gained unprecedented benefits. "Merchants are very interested in my products. There are many customers who place orders and take samples on the spot. My email response rate has reached 50% for the first time. It is expected that five or six companies will be transformed into long-term customers." Liang Wenmei said with a smile: "When I was working in a bank this morning, I received a phone call from the United States, saying that I would come to our company to see the products in October, which is very promising for cooperation."

　　In this regard, Liang Wenmei, who loves tossing, is not satisfied, and the new plan has broken ground. In order to get closer to customers, Liang Wenmei just registered a branch in Los Angeles last month, so that she can open up a bigger market in the United States.

　　"The market is so big, no matter what friction happens, as long as the products are good and there is no business to do. I believe that the small goal of 100 million yuan can be achieved in a short time. " Liang Wenmei laughed and told reporters: "Everything is just the beginning!"

　　Three Japanese customers came in a week.

　　Open up new markets and take the brand development route.

　　A sweater, tossed and turned, can’t find a seam. In the sample room of Jiaxing Gorgeous Sweater Technology Development Co., Ltd., the reporter found that the sweater here can be worn on both sides, because there are no seams on the inside and outside of the clothes.

　　Walking into the intelligent weaving workshop of Puyuan Sweater Innovation Park, the reporter understood the reason. "In traditional knitting, two sleeves and front and back are knitted by a flat knitting machine, and then the four sweater pieces are sewn up by the looper manually, and naturally there will be seams. With the most advanced integrated seamless machine, as long as the plate maker writes the program and the wool is connected, the machine can weave a complete sweater without a seam. After ironing the packaging, it can be shipped directly. " Shen Xiaoqi, general manager of Gorgeous Sweater Company, told the reporter.

　　The absence of seams is just one of the advantages of this machine. "Because of the elimination of manual looping, the use of all-in-one machine can save labor costs, shorten production time, and more importantly, avoid the impact of manual operation on quality uniformity, and the added value of products can be increased by about one-third." Shen Xiaoqi pointed to the sweaters in the sample room and said, "The sweaters produced by these all-in-one machines can sell for more than 1,000 yuan or even more than 2,000 yuan in shopping malls."

　　Good machines, naturally good prices. The price of this German brand all-in-one machine is as high as 580,000 yuan. Coupled with the high salary introduction and training of plate makers and car stoppers, a large-scale workshop needs at least tens of millions of yuan of investment.

　　"This investment is very worthwhile. My new clothes are very popular in the Japanese market and have received many orders." Shen Xiaoqi told reporters that in a few days, she will take these samples to Europe to see the market reaction.

　　Shen Xiaoqi, with a baby face, has entered the sweater foreign trade industry for almost 10 years. In the first few years, the orders she received were mainly from American supermarkets such as Wal-Mart, and most of them were "running orders". These orders were large in quantity, thin in profit and very sensitive to price. Later, with the increase of domestic labor costs and raw material prices, such orders were gradually transferred to Bangladesh, Vietnam, Cambodia and other countries.

　　In 2015, Shen Xiaoqi began to set up an R&D team, recruited designers and invested in established houses, bid farewell to the era of "price war" and turned to make a fuss about product quality. While slowly giving up the "running order" in the United States, Shen Xiaoqi has won many "small but refined" high-quality orders in new markets such as Japan and Italy, and the profit margin has also been improved.

　　"At present, the proportion of American orders of our company has dropped to more than ten percent. The increase in tariffs in the United States this time has an impact on us, but it can be tolerated. " Shen Xiaoqi told reporters that after learning the news of the tariff increase, she communicated with American customers, but the result was not satisfactory, and the other party asked her to bear most of the tariff costs.

　　"Fortunately, we have already begun to transform, upgrade product grades and develop emerging markets. Just this week, three Japanese customers came to our company to choose samples, and all of them were interested in products with higher added value. " According to Shen Xiaoqi, the turnover of Gorgeous Sweater Company was about 60 million yuan last year. Although some orders will be affected by the US tariff increase this year, fortunately, the share and profit margin of other markets are constantly improving, so it is expected that the operating income this year will not fall, but will be the same as last year.

　　While constantly developing new foreign trade markets, Shen Xiaoqi also turned his eyes to China. "The domestic market and the foreign trade market are completely different. To do foreign trade OEM, it is only necessary to produce according to the requirements of the order, and there is no need to directly face consumers. Doing domestic sales puts higher demands on brand, design and service capabilities. " Shen Xiaoqi said that with the transformation experience in previous years, she became more and more confident in her products. Last year, she registered two brands and was ready to start to deepen the domestic market and take the brand development route.

　　At lunch time, Shen Xiaoqi was not idle. She and her sister who came back from studying in Milan, Italy, kept pointing at the screen of their mobile phones and studied how their online stores could be improved to impress consumers with their products and brands.

　　"I won’t do it at this price."

　　Role change brings about the improvement of discourse power and bargaining power.

　　Near noon, Shen Qiang sat in the boss’s chair and looked out. The floor-to-ceiling window was bright and open, and his mood was more comfortable. In 2016, he founded Tongxiang Xindishang Fashion Co., Ltd., with a turnover of 11 million yuan in that year, which soared to 43 million yuan in the second year and doubled again in the third year, reaching 97 million yuan. In the first eight months of this year, the company’s revenue has already exceeded 100 million yuan.

　　This "rocket-like" performance is really surprising. With questions, the reporter walked into Shen Qiang’s company. The open space is full of plastic models dressed in fashion and design drawings on the wall, revealing a strong fashion atmosphere.

　　"Market fluctuations are not so terrible, and we have the strength to choose quality customers." Shen Qiang told reporters that before 2016, when he worked in other foreign trade companies, he mainly received low-priced orders from the United States, and the gross profit margin was even as low as 5%. "At that time, the company lacked the ability to develop products, and completely produced according to the order. In order to earn 50 cents more and 1 yuan money, it took huge risks, and it was possible to do business at a loss with a little trouble. If there is trade friction at that time, there must be many bankrupt companies. "

　　Seeing this, when he set up his own company, Shen Qiang resolutely refused to accept low-quality orders, but relied on "directional design". Different from the original design, "directional design" emphasizes more on the service ability to customers.

　　"For a big customer, we will have a team of at least 10 people. As long as the customer puts forward the directional demand, we will combine the latest fashion trends and propose a variety of design schemes, including styles, colors and materials selection. " Shen Qiang said that they extended from the downstream production link to the field of market research and design, so that they became not only a simple OEM role, but also a partner of customers.

　　The foundry can be replaced at any time, and the partner is not easy to find. The change of role has brought about the improvement of the right to speak and bargain. "The original way of sampling, proofing, quotation and production is completely in the hands of customers. Now, we have become participants in many links, and the right to speak has naturally improved. If the other party gives me a lower price, I can say rudely: ‘ I won’t do it at this price ’ 。” Shen Qiang told reporters.

　　Apparel industry seems to be traditional, but it requires quick response and innovation most. Fashion styles are fleeting, and the update speed is extremely fast. If you can’t respond quickly in design and production, you can’t talk about competitiveness. "Take my customer ZARA as an example. It is a typical example of fashion and quick sales. If it takes a month or two to make a sample dress like in the past, all the trends have passed, and the price is lower, the other party will not cooperate." Shen Qiang said that relying on the local complete industrial chain and strong service ability, his company can produce sample clothes for customers to choose within one day at the earliest.

　　"Unlike Chinese enterprises, the production cycle of enterprises in Southeast Asian countries is relatively long. First of all, in terms of raw materials, Southeast Asian countries generally only prepare conventional yarns, and most of the yarns, especially fashion yarns, have to be imported from China, which will increase a lot of transportation time. Secondly, the management level and worker efficiency of our company are significantly higher. " Shen Qiang said that this is also an irreplaceable important reason for China’s textile industry.

　　Practice your own skills and turn risks into invisibility. "The advantage of our company is here, and the country’s tax reduction and fee reduction are also great, and Sino-US economic and trade frictions have little impact. The original delivery date of the American order was September. After receiving the news of the tariff increase, the customer informed us to deliver the goods in advance, instead of shipping by sea, the extra freight was borne by the other party. In the end, it is still American consumers who pay this money. It is estimated that clothes that originally sold for $10 will rise to $11. " Shen Qiang said.

　　"But for ordinary processing plants that fight price wars, the impact will be great, and they can’t afford the new tariffs. If American importers are hit by tariffs to poor management or even bankruptcy, resulting in malicious discounts or cancellation of orders, the risk is even greater. " Shen Qiang believes that this is actually a reshuffle and a wake-up call to the industry. If backward production capacity with poor management, high energy consumption and no core competitiveness is eliminated, the whole industry will embark on a higher quality development path.

On November 15th, the polar fox new Alfa T5 made a strong landing at Guangzhou Auto Show with a brand-new upgrade posture. The specially launched Shenxing version not only had the "black technology" blessing of Contemporary Amperex Technology Co., Limited 5C Shenxing battery, but also "moved" the ultra-fast rechargeable battery with a battery life of 500 kilometers in 15 minutes into the 160,000-level market, becoming a daily enjoyment for users at your fingertips.

"Users are always the best product managers. It doesn’t matter whether a configuration is important or not. It depends on whether users need it." As Zhang Guofu, Party Secretary and General Manager of BAIC New Energy, said, an upgrade that can solve the user’s "major issues" is called an upgrade! The new Alfa T5, as the first vehicle equipped with Contemporary Amperex Technology Co., Limited 5C Shenxing battery within 200,000 years, effectively solves the anxiety of pure electric users, and truly realizes the value upgrade!

In addition, the existing models of the new Alfa T5 are also upgraded to the market at the same time, and there is no fare increase for the addition. In order to make more users feel the charm of "super-flash charging C-class large-space SUV", the new Alfa T5 will continue the cash limited-time preferential policy, and car buyers can enjoy a cash subsidy of 25,000 yuan and a limited-time coupon of 6,888 yuan. With this policy, the actual hand price of the new Alfa T5 will be reduced to 123,800 yuan, and the Shenxing version with 5C super-charging technology only needs 161,800 yuan. Not only that, replacement customers can also enjoy the 20,000 yuan scrap replacement subsidy provided by the state, or the replacement subsidy policies in various places, further lowering the threshold for consumers to enjoy high-quality home pure electric SUVs.

160,000-level easy Get overcharge experience, 5C is very fragrant, and it can be inexpensive!

In the era of pure electricity, battery life and recharge experience are the core demands of users. The new Alfa T5 Divine Edition equipped with Contemporary Amperex Technology Co., Limited 5C Divine Battery has a cruising range of 630 kilometers and a maximum charging power of 370KW. It takes less than 9 minutes to charge the SOC from 30% to 80%, and it can recharge 500 kilometers in 15 minutes.

Not only does it charge quickly, but the 5C Shenxing battery can always maintain the best temperature state with the help of the "air-conditioned room" technology and aviation-grade thermal insulation materials even in the face of extreme temperature difference from-20 C to+50 C. It is worth mentioning that Polar Fox has always regarded battery safety as the bottom line for building cars, and its "Aurora Battery" system has maintained a zero spontaneous combustion record so far. This time, we joined hands with Contemporary Amperex Technology Co., Limited Shenxing Battery to further improve the safety standard. In addition, in order to provide more peace of mind, if the batteries of all polar fox products spontaneously ignite, they will enjoy the policy of "only changing and not repairing" without preconditions or owners, and protect users from traveling with long-term commitment.

Previously, the starting price of models equipped with 5C overcharge in the market was above 200,000 yuan and 300,000 yuan, while the new Alfa T5 version only entered the market at a price of 160,000 yuan, thus promoting more brands to follow the 5C route and accelerating the full popularization of 5C overcharge.

This friend can get along, not only making the enjoyment more enjoyable, but also adding or not.

Extreme Fox’s new Alfa T5 not only makes great efforts in battery life, but also responds to users’ demand for comfort in detail, making the driving experience rise to a new height. The first is the upgrade of the seat. Users have always praised the comfort of the velvet seat, especially when driving for a long time. However, in hot weather, the demand for seat ventilation is quite high, and the new Alfa T5 is arranged immediately, bringing a comfortable experience of "not only sedentary but also sweating" and achieving a "real upgrade" suitable for all seasons.

At the same time, the new Alfa T5 has also been upgraded professionally in the sound system. The high-pitched unit adopts the same aluminum-magnesium alloy double-folded ring structure as the Voice of Berlin, while the mid-range unit uses the glass fiber woven material commonly used by high-end audio brands, coupled with the 800-watt 13-channel fully active frequency division external power amplifier system and independent bass unit, so that the music can fully show the delicate level in the interior space. Both drivers and passengers can immerse themselves in an excellent auditory feast, so that every trip can be a music SPA for their ears.

Let the charging speed be as fast as the refueling time, and make the trip more comfortable. The new Alpha T5 of Extreme Fox not only starts from the perspective of "thinking for users", but also brings a rare high-standard experience in the same level market.

Become the benchmark of 150,000 pure electric SUV by strength.

In terms of battery and battery life, Alfa T5 shows the dual advantages of reliability and efficiency. The whole system comes standard with Contemporary Amperex Technology Co., Limited battery, which is unique in the same price range, so as to prevent users from "opening the blind box". At the same time, the endurance of T5 is the best, with a maximum of 660 kilometers. In addition, Alfa T5 is a pure electric SUV that introduces 800V high-voltage overcharge technology into the 160,000-level price, which can replenish 260 kilometers in ten minutes, greatly reducing endurance anxiety.

In terms of space, T5 provides B-class size at the price of A-class car, and realizes leapfrog space enjoyment of C-class car. The space utilization rate of 69% is second to none in its class. In terms of safety, T5 scored over five stars in the C-NCAP crash test of China Automotive Research Institute, with a comprehensive score rate as high as 92.7%.

At the same time, T5 is also equipped with a "0 aldehyde 0 benzene" health cockpit, and even under the condition of high temperature exposure, the air quality inside the car is still better than the environmental protection standard of children’s room. In terms of quality, the production of the new Alfa T5 comes from Magna’s high-end manufacturing base, which is known as the "king of manufacturing" in the automobile industry. In the latest quality list of medium-sized SUVs, T5 ranks in the top three with an excellent score of 163, further demonstrating its high-standard manufacturing technology and reliable product quality.

This year, the performance of polar fox motor is very strong, with sales exceeding 10,000 for three consecutive months, and it ranks among the TOP6 new forces of pure electricity. Among them, Alfa T5 is favored by users, and it has gained more than 30,000 user bases in less than one year, becoming the backbone of this success. The upgrade of the polar fox will undoubtedly bring users a high-quality travel experience beyond the same price. The strong development momentum has also made the extremely fox brand set a higher sales target, and strive to become a new energy brand with an annual sales of more than 600,000 within three years. It is believed that the listing of the new Alfa T5 will help the Extreme Fox brand achieve greater market breakthrough and steadily move towards the leading position in the industry.

"The road ahead is congested, but you are still on the best route." From yesterday to today, many netizens stuck on the road were cured by a word from Gao De Navigation. Some netizens said that this sentence has been heard countless times, but it was suddenly hit today. "Isn’t life the same?" The most beautiful thing is not that the road is smooth, but that even if you are in congestion, you are still convinced that you are on the best road. " "Traffic jams don’t block the heart, maybe this is what life wants to tell us." According to the high-tech street sweeping list, on September 30, the number of broadcasts of this voice was more than three times that of the average broadcast in the past week. In addition to the most classic sentence above, other navigation quotations have also been turned over. "I like a sentence from Gao De very much-I have gone through all detours today, and life will be smooth in the future." However, some netizens immediately put forward different opinions: "Wait until I leave Chongqing!"

　　This is a relay between generations. The generation born and raised before and after the flood in 1998 grew up listening to the stories of heroes and longed to be heroes.

　　Twenty-two years later, the flood raged at home again, and they stepped forward, from being guarded to guarding others, and completed their adult ceremony in the storm peak.

　　Get out in the name of youth!

　　Take responsibility for the name of youth!

On July 15th, Feng Haibo (bottom), a soldier of Hefei detachment of Anhui Armed Police Corps, and his comrades-in-arms handled the danger at Laoguan dike in xilian town, Yi ‘an District, Tongling City. Xinhua news agency

On July 19th, Ma Changjie (second from left), a firefighter at Gaocheng Road Fire Rescue Station in jin an district, Lu ‘an City, Anhui Province, and his teammates were at the rescue site in Shuanghe Town, jin an district. Xinhua news agency

　　List for history: "Be who you were"

　　In mid-July, the Susong section of the Wanli Yangtze River levee in Anhui Province was hit by floods. Under the flood control shed, Shi Zhean, with dark skin, wiped the sweat on his face and picked up a bamboo stick to keep up with the patrol team. The green face was particularly conspicuous among this group of adults.

　　The main stream of the Yangtze River is affected by the long-term high water level, and rivers and lakes dikes are prone to landslides, leakage and other dangers. All parts of Anhui continue to strengthen dike inspection and defense, and Shi Zhean, who is studying at Anhui University of Technology, has also signed up.

On July 14th, in Susong section of Tongma Dike, Anhui Province, the dike guards put on armbands for Shi Zhean. Xinhua News Agency (photo by Cheng Tianshi)

　　This big boy who grew up by the river is no stranger to floods: "I heard from my parents that 22 years ago, floods flooded from here, and countless uncles and aunts protected our home. Now it’s my turn to protect them."

　　Behind him, the flood peak rushes under the embankment, and the red flag hunts on the embankment.

On July 9, Li Jianxiong patrolled the embankment in caidian district, Wuhan City, Hubei Province. Xinhua news agency

　　Show the red flag in your hand, and stand out in youth.

　　Up the river, Wuhan, Hubei. Li Jianxiong, a young man of the same age as Shi Zhean, signed up to join the militia commando to participate in flood control. In Xiaosi Township, caidian district, he and his colleagues have been fighting for more than ten hours since the early hours of the morning, and finally rushed to build a sub-dike nearly 200 meters before the rainstorm. At this time, he suddenly felt a pain, and his palm had worn out blisters.

　　"I signed up for the levee, which originated from the story of my parents."

　　When Li Jianxiong was born in 1998, his home was near the Hanjiang levee. Adults repeatedly told him: "At that time, the People’s Liberation Army was everywhere on the levee, and they protected us."

　　"When I was a child, I always thought that heroes were magical. This time, it’s our turn to stand up!" He said.

　　Who’s a child? He’s a soldier now.

　　Ma Changjie, a firefighter born in 1998, took part in the flood fighting for the first time in the fire rescue station of Gaocheng Road, jin an district, Lu ‘an City, Anhui Province. He carried other people’s parents and lifted other people’s children again and again in the water.

　　Zheng Zhiwei, a 22-year-old town cadre in Lucheng Town, Yunxi District, Yueyang City, Hunan Province, completed the preparation for party member to become a full member on the Yangtze River levee.

On July 15, Xia Cai (former) and his colleagues were patrolling the embankment at the new Changyuan embankment in Nieshi Town, Linxiang City, Hunan Province. Xinhua News Agency reporter Chen Si Khan photo

　　In 1998, Wang Han, a community worker in Wuhan, Hubei Province, was just 8 years old. At that time, the uncle of the People’s Liberation Army pushed a life raft in the water and sent the stranded students home one by one. This summer, she took the initiative to sign up and stood on the front line of flood control.

　　In 1998, on Xia Cai’s 7th birthday, his mother, who was on duty for the flood control, hurried home to make a chicken wing for him and left in a hurry. This year, he is a cadre of Nieshi Town, Linxiang City, Hunan Province. After staying on duty all night on the levee, he ate two eggs and celebrated his 29th birthday.

　　The generation born and raised around 1998 has a unique connection with the flood. Now, when we step into the society, we are baptized in the front line of fighting floods.

　　Liu Xin, secretary of the Wuhan Municipal Committee of the Communist Youth League, said that young people in the new era are paying tribute to the thousands of flood-fighting heroes of that year with practical actions, inheriting the heroic tradition of the previous generation, and showing the more difficult and forward-looking youth.

　　"When we grow up, we will become you of that year!" In the turbulent flood, they completed the most beautiful "youth retrogression" again and again.

　　From generation to generation, how can China be afraid of the flood peak of rainstorm today?

On July 19th, Ma Changjie, a firefighter from Gaocheng Road Fire Rescue Station in jin an district, Lu ‘an City, Anhui Province, moved villagers at the rescue site in Caoyan Village, Shuanghe Town, jin an district. Xinhua News Agency reporter Zhu Qingshe

　　Stand out for the people: Stand up the "backbone of youth" in the flood

　　Party flag Red, Camouflage Green, Volunteer Orange and Flame Blue … … The more we fight floods, the more colorful and bright the colors of youth will be.

　　Red is hot and dedication.

　　On the dam of Laoguanxu in xilian town, Yi ‘an District, Tongling City, Anhui Province, party flag fluttered in the wind, and Feng Haibo, a soldier of Hefei detachment of Anhui Armed Police Corps born in 2000, and his comrades arrived here. Not long ago, the young man took the initiative to register with the squadron party branch to participate in flood fighting and rescue.

　　"There is piping on the dike! Have to go into the water to block! " The captain shouted. At the scene of the danger, a puddle with a diameter of more than 4 meters and a depth of 1.5 meters appeared.

　　"Let me do it!" Many people haven’t heard it clearly, and Feng Haibo jumped into the puddle regardless of his life, followed by his comrades. After four hours of continuous fighting, they filled the potholes with sandbags weighing 30 kilograms.

　　"I didn’t step on the first foot, but I was still a little scared." Feng Haibo said, "I am guarding my second hometown, and my relatives in my hometown are also being guarded by my comrades."

On July 26th, Feng Haibo, a soldier of Hefei detachment of Anhui Armed Police Corps, and his comrades carried sandbags at Laoguanwei Dam in Yi ‘an District, Tongling City to deal with the danger. Xinhua news agency

　　Green is peace and security.

　　Born in 1998, Lu Wei, the deputy squad leader of the pioneer camp of Linfen Brigade, was from Jiangxi. He and his comrades in camouflage green went to Anhui County to complete the urgent tasks such as embankment construction and emergency rescue in many places, and fought for nearly 20 hours at a time.

　　"When I was a child, my mother often told the story of fighting floods in 1998. When I grew up, I decided to join the army to serve the country and the people, and now I have fulfilled my dream. " Lu Wei said.

　　Orange is warmth and enthusiasm.

　　From the banks of the Yangtze River to the banks of Dongting, from Poyang Lake to Wangjiaba, on the levee, you can always see batches of orange vests moving among the grass, carpet-checking and plugging.

　　Affected by continuous heavy rainfall, the Linhe dike in Xinjian Village, Jishan Town, Nanling County, Anhui Province is tight.

　　At the critical moment, a young volunteer commando team composed of college students stepped forward, and 20-year-old Liu Yinhui was one of them.

　　"We are young, physically fit and quick-witted. When the village is short of manpower, we signed up." Liu Yinhui said. He never complained when he patrolled the embankment and steamed in the sun on sunny days and drenched in rainy days. The flood control staff is short, and he always works after the day shift to continue the night shift.

On July 14th, Liu Yinhui (second from left) handled the danger at the Linhe dike in Xinjian Village, Jishan Town, Nanling County, Anhui Province. Xinhua news agency

　　Blue is pure and eternal.

　　Facing the blue flame at the highest temperature, firefighters never fear the strength of their opponents; In the face of turbulent floods, flame blue is still the protective color of thousands of families.

　　Li Shuai, a 26-year-old soldier of Fuyang Fire Rescue Detachment, and his colleagues carried boxes of mineral water, instant food and other daily necessities onto the assault boat and transported them to the villages in the flood storage area.

　　"My former unit participated in the flood fighting in 1998, and what I heard most was the deeds of veterans. Now, I want to show the spirit of the hero. " Li Shuai said.

　　Recently, the Anhui Provincial Committee of the Communist Youth League called on young people to "get out of the ranks" and go against the current, and asked youth organizations at all levels to set up youth commandos and youth volunteer service teams. Under the leadership of the party Committee and government, flood control duty, dangerous situation investigation, mass transfer and psychological counseling were carried out in an orderly manner.

　　Turbid waves rolling, testing the quality of youth, stand up the backbone of youth.

On July 15th, Yin Mengxing, who lives in Zhenchang Village, Zuoba Township, Anhui Province, inspected Caohu Village, Huikou Town, susong county, Tongma Dike. Xinhua News Agency reporter Liu Junxi photo

　　Stand out for growth: "extraordinary experience" sharpens brilliant life

　　Gengzinian, 18 years old, is enough for Yin Mengxing to remember for a lifetime.

　　At this moment, he is standing on the Tongma levee of the Yangtze River, which is a hundred miles away from home in Anhui Province, and patrolling the levee with his comrades who are several decades older.

　　In mid-July, Anqing city on the north bank of the Yangtze River started the first-level emergency response to flood control, and the situation of Tongma levee was grim. Yin Mengxing, who lives in Zhenchang Village, Zuoba Township, and 10 villagers took the initiative to sign up to support Caohu Village, Huikou Town, Tongma Dike. They lived in a school next to the Dike, cooked their own meals and slept on their desks.

　　The first time to face the flood, the first collective life, the first night patrol … … He found that he had never walked such a long night, and he had been sleepless all night because of the snoring of his comrades.

On July 15th, Yin Mengxing (former), who lives in Zhenchang Village, Zuoba Township, Anhui Province, and volunteers visited Caohu Village, Huikou Town, susong county, Tongma Dike. Xinhua News Agency reporter Liu Junxi photo

　　Experience is more about growth. In the morning and evening, Yin Mengxing also re-recognized these predecessors around him. "Some grandfathers have participated in three floods and are old heroes who fought for the people."

　　This summer, he began to pay attention to the weather and news, and to the food and clothing of others.

　　A few months ago, when the COVID-19 epidemic was raging, Yin Mengxing was also the first to sign up for the prevention and control duty, and stayed at the village entrance for nearly a month.

　　"In the face of the disaster, I feel that the dolls in the village have grown up at once." Yin Bingyan, deputy director of Zhenchang Village Committee, said.

　　This flood is Yin Mengxing’s adult ceremony, and it is also the adult ceremony of countless peers.

　　Half a month ago, Zhang Chi, a senior three graduate of Anhui Xuancheng Middle School, was still called Zhang. Now, people call him "Miss Xiao Zhang".

　　Zhang Chi has a platform in the resettlement site of Shencun Town Central Primary School to guide the children transferred from the disaster to finish their summer homework and take them to run and exercise. The father was surprised and proud: the once shy son has become an independent man.

　　Suspension of classes due to epidemic situation and postponement of college entrance examination … … Zhang Chi once complained that the biggest change in 2020 is change, but in the front line of flood control, he increasingly believes that one thing will never change: "That is the confidence and tenacity we have in the face of sudden disasters."

　　The blood of youth under the fire and the young face in the flood peak make a generation stand proudly because of suffering.

　　This summer, every "back wave" embodies the power of Pentium.

　　In Hongshan District, Wuhan, Hubei Province, Zhou Liangyu, an 18-year-old boy, signed up for flood fighting. As soon as the college entrance examination was over, he went to the Yangtze River Wujindi non-stop; Zeng Huanjun, a junior, learned that Xinzhou District was recruiting flood control volunteers and did not hesitate to quit his summer job to apply.

　　In Hefei Binhu Century Community, a vanguard of the war "epidemic" composed of youth league members has rallied, and the first batch of volunteers are active in the front line of flood control … …

　　This summer, rivers, lakes and seas will finally be calm, but it seems that everyone believes that a huge wave is growing. (Participating in reporters: Zhu Qing, Wang Zichen, Ruan Zhou, star)

Wen | Xiao Gu Dong

From June to June, the major platforms entered the sprint stage in the first half of the content layout, and they all showed full sincerity in broadcasting, and the drama field also showed distinctive characteristics.

On the one hand, Xian Xia drama has become the core support of the basic plate of costume drama.

In the past, there were ancient fairy dramas, such as Long Moon Blooming, Stars Falling into Sugar, heavy purple and so on, and because the earlier films, Qing Lian and Ning ‘an Dream, failed to be broadcast due to technical problems, Youku’s Care for the Heart and iQiyi’s Hua Rong became the facades in the field of contemporary costume dramas.

On the other hand, the realistic dramas that have been accumulating for a long time are in a dominant position.

A little inventory shows that there are realistic TV series Houlang, contemporary urban drama Mature Year, medical workplace drama White Castle, urban light-loving and sweet wild drama Three Points Wild, urban emotional drama Wife’s New World, intangible cultural urban drama Just Meeting You, prosecutorial drama Public Prosecution, youth inspirational emotional drama Na Pianhai in Dream, and contemporary.

According to the latest data in the ranking of Guduo’s heat index, Na Pianhai in My Dream, a video of Tencent, topped the list, followed by dramas such as Public Prosecution, Houlang and Sanfenye. Although the current performance of "Na Pianhai in My Dream" is beyond compare, other dramas with modern themes have also entered a state of fierce battle.

The popularity of drama series is closely related to the performance of network. Let’s look at the video platform first. In the Lighthouse Professional Edition’s market share list of full-screen feature films, Youku’s Back Wave topped the list, and Tencent’s Dream Na Pianhai, Wife’s New World and Sanfenye were among the top five; On the traditional media side, White Castle, Houlang and Public Prosecution, which are short-listed in the ratings of TOP5, not only have to compete with the dramas broadcast by the network in the same period, but also grab the market with Ordinary Road and Warm and Sweet, which have closed on the network side.

There are only a handful of costume dramas, and realistic dramas are constantly emerging, which has built a new pattern of drama market in June, which also carries new innovation trends and industry signals.

Looking at more than a dozen realistic dramas currently on the air, there are different features from the main story to the characters, which also reflects the innovative trend of such dramas.

Jump out of the creative inertia of Hutong Opera and innovate the opening way of Beijing Opera.

When we talk about Beijing-style dramas, we always think of Hutong dramas such as Courtyard Full of Love, Sesame Hutong and Hutong. This time, Na Pianhai in a Dream takes the children in the courtyard as the subject, telling the story of their dreams and different fortunes under the wave of reform and opening up, which not only describes the cultural features of the 49 cities in the 1970s, but also expands the perspective and value of Beijing-style dramas. Since the broadcast, the popularity of "Na Pianhai in My Dream" in Tencent Video Station has exceeded 24,000, and the ratings of cool cloud, the popularity of cat’s eyes, the popularity of lighthouse and the prosperity index of Detavin have all reached the top of the national championship, which is quite explosive.

New wine in old bottles, revisiting the crisis of middle age and marriage.

Let’s look at the topic of "Middle-aged Crisis" first. Summer in Zhang Weiguo, I am Yu Huanshui and If Time Can Turn Back all tell the plight of middle-aged people from the perspective of men. Mature Year presents the internal and external crises faced by mature women from the perspective of Zhang Chunmei. Different gender perspectives refine different social issues and bring new thinking and resonance to the public.

Looking at the topic of "Marriage Crisis" again, from The Temptation of Going Home to Nothing But Thirty and then to The Choice of Wife, all the stories are based on the husband’s infidelity and the wife’s awakening. It can be said that the classic story structure is always tried and tested.

This time, The Wife’s New World follows the same logic, and staged the growth story of Shen An ‘an, a stay-at-home mother, who returned to the workplace to become a female anchor after being betrayed by her husband and divorced. "Unconventional" dog blood marriage and career stories that keep pace with the times make "Wife’s New World" accurately poke the high point of users’ watching the drama. Not only did the popularity value in Tencent video station break 2,400, but it was ranked in TOP1 in Tencent video list, Tencent video TV series list, Tik Tok entertainment list, cat’s eye real-time popularity list, Aauto Quicker entertainment list and headline entertainment list in the first week of broadcasting.

Innovate the protagonist role and subdivide more professional dramas.

From "Public Prosecution", which focuses on the profession of prosecutor, to "San Fenye", in which both men and women are engaged in navigation research and development, from "White Castle", which focuses on emergency doctors, to "Illuminating You" and "My Fireworks on Earth", which all focus on China fire protection, all of them are engaged in a vertical profession, and a lot of professional knowledge and workplace stories are output in the play, so that the public can immerse themselves in the daily work behind each profession, and through the help of both men and women.

China traditional culture track is carefully selected to infiltrate people’s hearts with ingenious inheritance.

Taking Chinese medicine culture as the starting point, Houlang narrates the proposition of cultivating Chinese medicine inheritors, which makes the dual topics of Chinese medicine culture inheritance and youth Chinese medicine growth land; Taking the non-legacy culture as the incision, "Just Meet You" recorded the production process of an explosive non-legacy program in a panoramic way, plus the innovative expression blessing of unit drama and in-play drama, which added a lot of highlights to the overall plot, during which many highlights were spread on social platforms.

There are not only conventional elements such as youth struggle and middle-aged crisis that are familiar to the public, but also innovative incisions such as vertical occupations and cultural inheritance. Recently, the series of urban dramas are maintaining the classic drama style, and they are actively exploring more content tentacles, taking care of the content preferences of more audience groups as much as possible, and further expanding the basic disk of users.

The vast majority of the current and upcoming TV dramas are adapted from novels. In addition to their own existing content, the formation of drama popularity and word-of-mouth is also influenced by multiple factors.

The first is the broadcast mode.

Nowadays, reminders have become the daily life of the majority of users. Faced with the voice of users, the video platform will sometimes be updated in advance. For example, the explosion drama "The Beginning" at the beginning of last year was the ending of the online game in advance. This time, "Na Pianhai in My Dream" was broadcast on the same day of CCTV and Tencent video, and it was even more successful with uninterrupted scheduling. In addition, iQiyi’s "Hua Rong" broadcast at the same time also adopted the even-changing method. # It’s strange that these two dramas were scheduled.

In addition, when iQiyi’s "The whole world is waiting for you to break up" was launched on May 31, all the episodes were launched at one time for member users to watch. This continuous and more broadcast mode can keep the user’s enthusiasm for pursuing drama continuous, and also speed up the fermentation and iteration of drama topics, so as to keep the drama fresh inside and outside the station.

The second is the cast.

A series of realistic themes compete on the same screen, and the popularity and praise of the main actors have become an important factor affecting the reputation and popularity of the drama. In addition to mature actors selected for plays such as Mature Year and Wife’s New World, most of the dramas are performed by young actors with high attention-Yang Yang, one of the "Four Big Flows of the First Generation", Sean Xiao, who has become a new top stream because of The Untamed, Li Qin, who has representative works such as A Dream of Red Mansions, White Deer Plain, Ruyi’s Royal Love in the Palace, Chuqiao Biography, and Chen, who is rumored.

In addition to the attraction of the drama itself, the actors are the core driving force for the majority of users to watch the drama, and they are also the drainage for the promotion of the drama.

For example, when "Na Pianhai in a Dream" premiered, Xiao Chunsheng, played by Xiao Zhan, topped the V-list with a role index of 9, while Na Pianhai # in Sean Xiao’s Dream had 26.396 million people discussing 17.98 billion reading, while Na Pianhai # 7.781 million, the official topic of the series, discussed 1.94 billion reading, which was a star difference.

Take Houlang as an example. There are 80.899 million people discussing 5.55 billion reading in # Luo Yizhou Houlang #, while there are 18.755 million people discussing 1.55 billion reading in the official topic # TV drama Houlang #. There is also a big gap between them.

For fans, the topic of linking actors and dramas is more attractive, which makes actors become the traffic passwords for dramas to be announced on social platforms. It remains to be seen how the subsequent major crews will release the actor’s publicity value in a fancy way.

It is necessary to strengthen the user’s stickiness and loyalty in the best way of broadcasting, and also to give full play to the star effect of the core actors to cooperate with the announcement of the series, which also adds new exports to the fierce battle of the current hit series of realistic dramas.

As this series of dramas have been launched, the user portraits of realistic dramas have quietly changed.

On the one hand, adult users after 00 have grown into half of the audience of modern drama series.

According to the entertainment figures of Yien, the proportion of users aged 18-24 who are My Wife’s New World, Houlang, Illuminating You, Sanfenye and Meeting You is over half, which are 61.59%, 52.93%, 52.13%, 51.54% and 50.42% respectively, plus users aged 0-17.

On the other hand, the proportion of female users continues to rise.

According to the entertainment figures of Yi En, the female users of the previous explosive drama Ode to Joy 1 in Nothing But Thirty accounted for 64.81% and 76.59% respectively. However, the recent online dramas such as Na Pianhai in My Dream, After the Wave, Three Points in the Wild and White Castle all account for more than 80% of female users. The proportion of female users continues to grow, which means that the current drama accurately pokes the content needs of the core user groups and has a high loyalty to the drama. Coupled with the strong purchasing power of female users, the drama has a broader imagination space in business cooperation.

Under the general trend of youth and femininity, there are also special drama samples, which also release different signals.

Or focus on national dramas that love all ages, except for the highest proportion of 18-24 years old (35.41%), Na Pianhai in My Dream has a relatively balanced audience distribution in other age groups. Reading Entertainment Jun believes that "Na Pianhai in a Dream" can attract mature audiences at the same time by taking advantage of the theme, while benefiting from the star effect. Sean Xiao, who is widely loved by young people, and Li Qin, who has a high degree of nationality, play the leading role, which can attract the younger generation of audiences to follow the drama, and then reach a family-friendly drama-watching picture.

Or develop a new blue ocean of male-oriented dramas. Mature Year has individual characteristics in the proportion of male and female users and the distribution of age segments. The number of entertainment shows that the male users of Mature Year account for 71.12% and the female users account for 28.88%, and the core users are mainly young mature audiences, and the audience aged 25-39 accounts for 60.6%, which is very attractive for middle-aged reserve and quasi-middle-aged users.

Behind the changes of users’ portraits, it not only benefits from the accurate incubation of series of dramas, but also is closely related to the overall environment of the drama market. Influenced by objective factors, the current costume drama market is relatively lonely, which makes the realistic drama series gain more market advantages, more innovation space and opportunities to go out.

However, it is worth noting that the summer file is the outbreak period of costume dramas, with Story of Yanxi Palace, Dream of China and Splendid Star Han as typical representatives, as well as costume fantasy drama jade bone Yao, Sauvignon Blanc, costume sadomasochism TV series An Le Chuan, costume Xian Xia drama With the Phoenix, costume martial arts suspense drama Lotus House, and thriller love drama. Predictably, when the summer file comes, the drama market may be a new atmosphere.

* Original article, please indicate the source when reprinting.