The 2024 China Consumer Trend Report was officially released, and consumers sought emotional value inward.
Beijing business today News (Reporter Wang Weiyi) Recently, Zhimeng Consulting Group hosted the 2024 Consumer Trends Conference in Beijing, and officially released the "2024 China Consumer Trends Report" at the conference. Xiao Mingchao, a well-known trend and marketing expert and founder and CEO of Zhimeng Consulting, made a comprehensive interpretation of the report.
According to the Report on Consumption Trends in China in 2024, the key words of consumption trends in 2024 are "harmony" and "innovation". "Steady progress" represents the control and grasp of consumption rhythm, and consumers will reset their consumption desires, and they are less and less willing to be bound by the emotions that create consumption anxiety, hoping to keep their needs awake; "To be new" means that consumers are looking for spiritual enrichment through more experience and exploration, pursuing emotional value inward and exploring self-relaxation outward, which will become a new yardstick of life.
In addition, Zhimeng also released the top 10 consumption trends in 2024, namely prudence and shrewdness, self-admiration, outward exploration, fireworks narration, minimal quality, convenience and enjoyment, essence and health preservation, value reconstruction, youth experience and sustainable brand.
It is reported that Zhimeng is an innovative strategy and content marketing company based on consumption trends. Since 2017, the China Consumer Trend Report, which has been released regularly every year, has become a trend guide for China’s consumer market to lead countless brands and enterprises to find correct trend strategies. Since the intensive cultivation of trends for 12 years, Zhimeng has adhered to trend marketing solutions with insight, practical strategies and scientific growth, and successfully helped the head brands in many industries. It has created many successful classic cases in the industry. The release of Zhimeng’s 2024 consumer trend report and the holding of the consumer trend conference also provide a certain trend direction for more brands to seize the business opportunities in the consumer trend in the face of the consumption cycle.