＂Splendid Star Han＂ and ＂Canglan Tactics＂ exploded. Who is paying the bill？

Special feature of 1905 film network The summer file is coming to an end, and the "drama circle" is not only more lively, but also amazing in sweetness.

Forefoot, the hit, the high sweet story was translated into 10 languages and Amway among overseas fans;In the middle, the role of Ling is not doubtful, and Cheng Shaoshang’s strength circle powder makes the audience who got to CP "Wu Lu can escape";Turning around again, it has been instantly taken away, and Dongfang Qingcang "cleared" the remaining heat of the summer file in one fell swoop, and was more overbearing than Doumyouji Tsukasa himself.

I was once spoiled by suspense, police bandits, infinite flow and other themes, and fell into a short "cooling-off period". This summer, I proved that I still have a huge number of passers-by who led the drama out of the circle.

The internal and external compatibility of "Little Sweet Drama" allows it to be limited by different types of audiences to the minimum extent, and to maximize the audience’s infinite tolerance for "Next Meal Drama". It is not easy to become an "explosion", and there are even many works with extreme heat and word of mouth upside down.

The same is "sugar", why are some sweet to the top, while others can’t get down?

CP’s top drama is out of the circle

Why did they buy shares in "Brilliant Star Han" and "Canglan Tactics"?

"I got it, it’s really sweet." The CP powder nicknamed "Master of Orchid Habit" was blunt when we asked why we were chasing the drama "Freesia": Isn’t it because my CP is too sweet?

From Reuters’s worries and doubts about the completion of the series, to the desire to open a "super spot" every day after the broadcast, this state of "being used to orchids" is almost a psychological portrayal of most fans of Canglan Tactics.

Replaying her own experience from spitting to real fragrance, she said: "I think the story of Freesia can explode, largely because of the story and people’s design (innovative). Although the sweet pet story is simple, it is definitely not a dog’s blood’ love brain’ for abuse."

After reading countless "sweet pets" in the battlefield, the audience has already passed the stage of accepting all the "artificial saccharin" (referring to the deliberately created CP feeling).

Take the "Love Theater" belonging to Xiaolan and Dongfang Qingcang as an example. Since its establishment in 2021, eight works have been put on the line, but it was not until "Canglan Tactics" that they really exploded.

Today’s fans of "sweet pet drama" obviously eat the set of "going in both directions" and "meeting at the top" more than "saving the beauty by heroes".

"Master of Orchid Habit" listed the most exciting plot in "Orchid Tale": For example, in the ninth episode, Oriental Green was enlarged in front of all the immortals to rescue the little orchid, "I can’t wait to make his gas tank burn more brightly";

There is also the 28th episode, in which the little orchid once again rushes into the Fuju Cave for the sake of "Big Strong" (Oriental Green Cang). "This kind of double strong and double running is really touching! These two paragraphs have the highest audience recognition. "

Coincidentally, the other side of the "Star Han Brilliant" is also numerous because of the "strong cooperation" between Ling and Cheng Shaoshang.

Audience lights have been off the sweet pet series for a long time, and "Splendid Star Han" has blended a lot of elements such as history, war and home country, but in her view, the series can really get out of the circle, largely because of the audience’s love for "Wu Lu can escape" (male and female protagonists Leo and Zhao Lusi CP).

According to the lights, both BG line and family line of "Brilliant Star Han" are more in line with the value recognition of the current Internet: "For example, the heroine role here is independent and does not make pendants, which will add more points to the work in the female audience".

Although the creation of a sense of CP is indispensable for the emotional entanglement between the hero and heroine, it will not repeat the "dragging water" that you have come and gone in the past sweet pet dramas: "The audience has long been fed up with the ancient dolls that consume a lot of plots with inexplicable misunderstandings, so Star Han at least looks cool."

In addition to the sweet CP and cool plot needed for the drama to go out of the circle, some special people can also be a great help for the role to soar. For example, in "The Splendid Star-Han", Ling did not doubt that because the revenge drama was crazy enough, she frequently sucked powder, and most of the hot search keywords were related to this. And Dylan’s big explosion is inseparable from the "Oriental Power" cool and arrogant attribute blessing.

"In fact, the service way of" Freesia strategics "was also out of the circle at first, but because the character Daqiang stood still, it became his biggest selling point. Everyone will feel that someone who has been installed by the male owner BKing has fallen in love. " Fan used to orchid master gave her analysis.

The market sinks, and the voice of female audience soars.

Is there an opportunity for the "theatrical" sweet pet track?

As of the time of publication, the scores of 7.6 and 7.7 were not only evenly matched with the market popularity of the two dramas, but also confirmed that the two works did reach the audience’s expectation at the production level.

In the interview, fans who have seen the two plays are satisfied with the plot. The light lamp also affirmed that the details of "Splendid Star Han" are wonderful: "There are many obvious or inconspicuous foreshadowing and echoes before and after, which is why this drama has attracted many people to interpret the plot."

We also interviewed Otter, a staff member of Love Theater, about the explosion of Freesia. In her opinion, the script is the biggest key to help this work succeed.

In addition to the "world view" and the setting of devil and orchid fairy in the original work, the drama version of Canglan has made a lot of adaptations in the process of film and television, and also added more pleasing details to the emotional lines of the male and female protagonists. "So the writers have played a very important role."

As mentioned above, as the first choice of "next meal drama", the audience expectation value carried by Xiaotian drama is not high. Otter also said that compared with other hot genres, the "threshold" of sweet pet dramas is relatively lower, the content is more friendly to the audience, and the market is sinking.

At the same time, they also observed the huge number and volume of young women from big data, and the content of "Sweet Pet" series was further refined with the audience.

For example, from the perspective of women, the female roles of sweet pet dramas have basically bid farewell to the once popular blind "love brain". The fighting capacity in the "ancient puppet" is great, and the professionalism in the "workplace" is bursting, and the emotional line will not be sloppy.

In addition to the efforts at the content level, many video platforms have also launched exclusive "theatrical" sweet pet products.

Previously, the genre columns such as "Misty Theater" and "Suspense Theater" have successfully hatched stable consumer groups, and the re-emergence of "Brilliant Star Han" and "Canglan Tactics" is obviously the best combustion improver to stimulate the sweet pet theme market.

As the "spiritual shareholders" of the sweet pet drama, the two audiences in our dialogue are ready for the next "top".

"Master Lan" hopes that sweet pet dramas will put creating fresh CP in the first place and make bold innovations in BG stories; Deng Deng hopes that the creator can always put himself in the audience’s shoes: "Don’t force the audience to see the shoddy plot that you don’t want to see." Any type can only explode if the story is well completed. "

At present, the sweet pet drama with huge passers-by but still in the blue ocean may usher in the best time to integrate the content track. During the interview, we also learned that at present, various platforms have begun to explore new ways to promote content creation through multiple modes such as split-account dramas.