The People’s Daily praised Jingxi： opening up links, accurately producing and selling, and boosting the development of rural economy.

　　Recently, People’s Daily reported that Jingxi, a shopping mall owned by JD.COM, relied on its advantages in core areas such as supply chain, logistics and technology to drive farmers’ income increase, enterprise transformation and promote the high-quality development of rural economy. He also fully affirmed Jingxi’s innovative mode of fixed mining by sales and fixed mining on demand, and innovative projects that went deep into the industrial belt of producing areas and built the shortest path, and said that e-commerce enterprises can not only enrich consumer demand, but also contribute to rural revitalization by deeply integrating into the agricultural industry Internet.

　　It is reported that since its establishment, Jingxi Business Group has actively responded to the call of the state to start a new journey of rural revitalization. By extending the advantages of JD.COM Group’s supply chain and logistics, Jingxi opened up the circulation link and opened up a new situation of "going out to the city" for several agricultural products (000061) industrial belts in Henan, Shandong and Jiangxi; With the construction of the full-link digital intelligent system, Jingxi has realized multi-channel drainage and accurate production and sales, and promoted over one million small and medium-sized businesses and township enterprises to enter a new stage of digital upgrading; With offline stores as the core, Jingxi has achieved full coverage of online and offline scenes and multi-channel access, bringing a new experience of "saving money and worry" to consumers in emerging markets; Fully activate the vitality of emerging market economies and promote the high-quality development of agriculture and industry.

　　Improve the chain and the straight chain of supply and demand, and the new model will open up a new situation for the upward movement of agricultural products.

　　In order to boost the upward movement of agricultural products and drive the industrial belt of agricultural producing areas to transform into digital and modern agriculture, Jingxi Farm, an innovative project to build an ecological circle of agricultural products supply chain, has been launched in the industrial belt of agricultural producing areas, and the new supply chain mode of direct supply from the source and direct local mining has opened up all links such as planting, circulation and sales, and achieved the shortest link from the producing areas to the dining table.

　　In June last year, Jingxi reached a strategic cooperation with the Henan Provincial Department of Agriculture, and realized the landing of the first Jingxi farm in China, which promoted high-quality agricultural products to go out of the village and enter the city at low cost and high efficiency. Up to now, Jingxi has successively signed strategic cooperation agreements with 30+ government enterprises, such as Shandong Provincial Department of Agriculture and Rural Affairs, Suqian Municipal Government of Jiangsu Province, Beijing Vegetable Basket Transportation Co., Ltd., to jointly build projects such as "Online Vegetable Basket" and "Jingxi Farm Demonstration Base" to help Suqian overlord crab, Yunnan Weishan red Sydney and other high-quality agricultural products "touch the net", and drive industrial belt merchants and farmers to expand their sales and become rich together.

　　Relying on online and offline multi-channel sales of Jingxi, Jingxi has opened up new markets for many agricultural products in Henan, Shandong, Jiangxi and other regions. During the New Year Festival in Ningling, Henan, the average daily sales of crisp pears increased by 12 times, Zhanhua Dongzao sold one million kilograms in three days, Suqian Bawang crab increased its income by nearly 2,000 yuan per mu, and Guangdong mulberry sprouts drove nearly 100 farmers to increase their income …

　　Behind this string of bright achievements, Jingxi has also driven many new farmers to get rich together: 50-year-old indica rice growers who touched the net, college students who returned home to start businesses, the "second generation of fruit" who inherited their father’s business, and post-90 s village officials who actively sought change … They not only kept groping on the road of "touching the net" of agricultural products, but also let more villagers embark on the road of getting rich together.

　　In November last year, in response to the call of the Ministry of Agriculture and Rural Affairs to accelerate the organic connection between farmers’ production and modern agriculture, Jingxi released the "Strong Village Plan", which will fully promote the rapid development of agricultural breeding industry. It is planned to cover more than 10,000 villages and certify 5,000 direct mining bases within three years, driving 10 million villagers to become new farmers on the Internet.

　　Drainage and income generation, accurate production and sales, and multi-channel help entities to start a new stage.

　　In 2021, relying on the capabilities of supply chain, technology, logistics, marketing and multi-terminal and multi-scenario efficient performance, Jingxi focused on the emerging consumer groups in the sinking market, connected consumers with good goods from the source, and reversely driven the digital upgrading and transformation of the industry, and achieved many bright results.

　　Taking the poultry industry in Chunchao, Suqian City, praised by People’s Daily as an example, Jingxi not only brought more than 40% sales growth through multi-channel sales, but also helped it transform into a digital and standardized enterprise by means of fixed production and refined operation. Jingxi also cooperated with the Testing Center of China National Textile and Apparel Council to release the towel optimization standard higher than the current national standard to promote the quality upgrade of the industrial belt of the factory; Recently, Jingxi launched a new innovative project-"Jingxi Factory", which opened the whole link of production and sales of good goods in the factory. Ningling crisp pear paste lollipops, which were first promoted in the Spring Festival, also became popular on the night of the Spring Festival Gala, and over 100,000 lollipops were lit up in seconds.

　　Up to now, Jingxi has covered 300 core industrial belts in China, with over one million small and medium-sized businesses and more than 10,000 brand manufacturers, and won the "2021 Domestic Product Innovation Annual Empowerment Platform Award" issued by Southern Metropolis Daily.

　　One store is versatile, serving the convenience, and multi-scene resonance brings new experiences to emerging markets.

　　In order to boost the offline real economy, Jingxi provides a complete set of store upgrade plans for offline stores in terms of product selection, operation, management, customer acquisition and customer retention. From channel digitalization to store digitalization, millions of offline small and medium-sized stores have also obtained Jingxi quality goods, and increased their efficiency and income with the help of online and offline integrated business model. The convenient owner of Akto County, Xinjiang, achieved a 7-fold increase in water in 8 days …

　　In May last year, the first Jingxi convenience store settled in Jinan, which not only provided community residents with good quality shopping methods such as instant purchase, pre-sale and home delivery, but also added convenient and diverse community convenience services such as domestic service, home appliance repair and hot water charging. The "Jingxi Market", which integrates preferential activities and intimate services, has also visited brand stores in Shandong, Beijing, Chengdu, Guangzhou and other places many times to carry out services such as caring haircuts and health science popularization.

　　In this regard, the People’s Daily published an article affirming Jingxi’s response to the call of the Ministry of Commerce to build a "city quarter-hour convenient living circle" and praised the new format of Jingxi convenience store "one store with many functions".

　　Based on the "saving and good" consumption demand of consumers in emerging markets, Jingxi takes offline stores and community service groups as the core, and provides community users with high-quality services such as next-day delivery and worry-free after-sales service to better promote the quality of consumption in the sinking market by meeting diversified consumption needs and selecting low-priced and good goods. At the same time, Jingxi also provides consumers with a life consumption experience that covers the whole scene of online and offline and meets the multi-timeliness of performance.

　　In addition, Jingxi’s pre-sale and self-promotion business also provides community leaders with opportunities for easy promotion, high income, low cost and sustainable entrepreneurship and income increase. Taking the head of Jiujiang praised by People’s Daily as an example, Jingxi not only solved the problems of low commodity circulation efficiency and high operating loss cost through store operation guidance and online channel drainage, but also realized the income growth of "one store and two businesses", which made the 23-year-old store that had faced survival difficulties look brand-new.

　　With the continuous deep integration of Jingxi into the agricultural industry Internet, its role in stimulating the vitality of county rural economy is particularly obvious. Based on the vertical opening of the supply chain and supported by the horizontal integration of the industrial chain, Jingxi has given full play to the advantages of core areas such as supply chain, logistics and technology, linking regional enterprises, small rural shops and new farmers with consumers, building a sustainable development ecology of modern agriculture, helping rural revitalization, and providing consumers with a high-quality and low-cost life consumption experience, helping consumers in emerging markets save a "new life".

　　　[Disclaimer] This article only represents the viewpoint of the cooperative contributor, not the position of Hexun. Investors should operate accordingly, at their own risk.