Nearly 800 million people are ＂on the road＂ during the Eleventh Golden Week. Who will make the ＂new trip＂ market cake？

　　At 4 o’clock in the morning, when most people were still asleep, Xin Wei drove from Beijing and drove nearly 500 kilometers to Wulanbutong, Inner Mongolia. This "Eleventh" holiday, he and his friends came to a "go on road trip".

　　For him who often talks about "one of the body and soul must be on the road", self-driving is the best choice for traveling. In his view, compared with airplanes and trains, self-driving is more convenient in carrying luggage and scheduling. At the same time, what this young man who is keen on photography values more is the freedom of "sticking wherever he wants".

　　"During the trip, I carry more than 10 kilograms of photographic equipment every time. Therefore, I will basically choose to drive by car for destinations within 1000 kilometers. " After punching in Baoding, Shijiazhuang and Qinhuangdao in go on road trip, Xin Wei is looking forward to the next self-driving trip, "looking forward to the next ‘ Expedition ’ Qinghai. "

　　In fact, more and more travelers like Xin Wei choose go on road trip. According to the comprehensive calculation of the Ministry of Culture and Tourism, and based on the data of local cultural and tourism departments, communication operators and online travel service providers, in the seven days of National Day in 2019, the country received 782 million domestic tourists, a year-on-year increase of 7.81%.

　　Among them, go on road trip and family tours have become the new highlights of the National Day holiday tourism market. During the holidays, the popularity of keyword search for "go on road trip" increased by 35%, and self-driving routes in Gansu, Qinghai, Xinjiang, Guizhou, southern Anhui, Sichuan and Tibet were listed on the hot search list. The survey shows that 30.57% tourists choose to travel by car during the National Day.

　　"China has a vast territory and abundant resources, and is rich in tourism resources. With the development of some minority scenic spots, go on road trip is becoming a popular new trend." Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said, "The development of go on road trip culture in China is also a microcosm of the development of China’s automobile culture. At the same time, this will also play a positive role in promoting automobile consumption. "

　　What is the magic of go on road trip, the choice of more than 80% car owners?

　　This summer vacation, Kong Xiangxue from Huainan, Anhui Province came to a go on road trip with his parents. During the 7-day trip, they traveled from Chengdu to Daocheng, passing through famous Sichuan-Tibet scenic spots such as Hailuogou, Yajiang and xinduqiao, and enjoyed the famous National Highway 318.

　　"Driving on a steep slope above 4000 meters above sea level is like walking through clouds. Endless alpine meadows and bright skies along the way, lazy yaks on the road, and steaming crisp tea stalls on the cliff … …” In Kong Xiangxue’s view, these are all "novel experiences" that only go on road trip can bring to her.

　　Some analysts believe that with the expansion of family population, the normalization of leisure tourism, the upgrading of consumption structure and the continuous growth of car ownership and the number of drivers, go on road trip is increasingly becoming the best choice for travel.

　　According to the statistics of go on road trip in china tourism academy, in 2018, the number of domestic go on road trip reached 580 million, up 35.6% year-on-year.

　　"Self-driving, a four-wheel drive and more efficient way to travel, allows us to bring poetry and distance to our eyes, measure the world with our steps and wheels, discover new unknowns and discover new surprises." According to Chen Gang, co-founder and CEO of Ma Honeycomb Travel Network, when cars enter the homes of ordinary people and connect with culture, people’s lives have also undergone tremendous changes.

　　The big data of Mawei shows that convenience and freedom are the key factors to attract tourists to experience in go on road trip when people discuss the reasons of go on road trip. The most frequently cited reasons for go on road trip are "convenient transportation", "flexible itinerary" and "the most beautiful scenery is on the road". By driving, people can be more deeply integrated into the daily life of local residents and feel different cultures and lifestyles.

　　According to the "go on road trip Report for the First Half of 2019" jointly released by Wheels and Tuniu Travel Network, in the first half of 2019, 82.6% of car owners had experience in go on road trip, of which nearly 80% chose neighboring go on road trip, and nearly 60% had experience in long-distance go on road trip.

　　The report shows that in the dimension of car owners, go on road trip users are mainly men, accounting for 71.0%, and more men consciously play the role of go on road trip drivers; In the dimension of booking users in go on road trip as a whole, the proportion of women is as high as 58.3%, and the decision-making power of women is higher than that of men. In addition, post-80s and post-90s are the main force in go on road trip market.

　　"Tourists who travel by car generally have rich travel experience and travel more than twice a year." Pu Minghui, Marketing Director of Ctrip Car Rental Division, believes that besides popular scenic spots, exploring smaller and more original destinations around will be a new growth point for go on road trip enthusiasts to travel.

　　How to lay out the tourism ecological circle for cake car companies robbing the market

　　According to the "go on road trip Report for the First Half of 2019", among the car owners who have experienced go on road trip in the first half of 2019, the popular brands of driving vehicles include joint venture brands such as Volkswagen, Buick, Toyota, Honda and Nissan.

　　In the automobile short rent market, nearly 30% of users tend to choose to rent a car in go on road trip, preferring spacious and comfortable models such as SUVs and medium and large cars; At the same time, paying attention to cost performance, vehicles with daily rent between 101 and 300 yuan become the market darling.

　　In fact, in addition to better meeting the user’s car demand at the product end, the "new travel" market with cross-border cooperation between car companies and tourism companies as the basic form has also become a market cake that cannot be underestimated.

　　According to Bao Siyu, deputy general manager of Chery Holding Group and general manager of Jietu, with the continuous development of China’s economy, tourism has evolved into a popular social activity in which people generally participate. Under this trend, the commercial vehicles of Chery Group put forward the concept of "Travel+",launched the Jietu product sequence with family tourism as the leading direction, and released the "Travel+"ecosystem strategy.

　　It is reported that Jietu has reached cooperation with CCTV "Walking into China", Fangte, Ctrip, Tuju Camping, etc., and comprehensively integrated automobile service, tourism industry, restaurants, entertainment, hotels, etc. through traffic sharing, data exchange and horizontal alliances, and is committed to optimizing consumers’ travel modes and making them easier.

　　"Since ‘ Travel +’ Since the release of the Ecosphere Strategy, Jietu has held ‘ Travel +’ Eco-circle Experience Day, Fan Culture Festival and other large-scale user activities, and many family dinners, user rights experience and test drive are held all over the country, which will transform users’ enjoyment of products into emotional and experiential pleasure through participation, purchase, use and surprise ‘ Travel +’ 。” Li Xueyong, general manager of Jietu Marketing Center, said.

　　"go on road trip has a vast market that can stimulate consumption and promote car sales." Cui Dongshu said that in recent years, the "Golden September and Silver 10" sales boom in the automobile market and the small sales climax in April were all related to self-driving travel to some extent.

　　According to the insiders, with the continuous warming of go on road trip, the demand for long-distance travel and off-road will become an important consideration for consumers when buying cars. He believes that "go on road trip will test the comprehensive performance of vehicles, especially off-road performance. Some SUV models with large space, strong comfort and good off-road performance will be more dominant. "

　　China Youth Daily China Youth Network reporter Cheng Honghe Source: China Youth Daily